industry news
I would like to spend some time talking about the photography business, which has been dear to my heart for over 10 years now. Naturally,...
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Joe
- Apr 11, 2016
- 2 min
the missing direction
In preparation for this article I spent some time on Google, which usually is counter-productive. But it brought to light the lack of...
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Joe
- Mar 21, 2016
- 3 min
white balancing act
Differing light sources produce light of varying colors. Unlike the human eye, your camera doesn’t have a concept of what color certain...
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Joe
- Mar 14, 2016
- 3 min
grand unified theory of exposure
The primary unit of measurement in photography is the “stop”. In its simplest terms, this means twice as much or half as much. If I...
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Joe
- Feb 28, 2016
- 2 min
ISO need better titles
Your camera has a tool that controls its sensitivity to light. The function that controls this is called ISO – and if you want to win...
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Joe
- Feb 23, 2016
- 2 min
shutter speed reading
The shutter in your camera is a mechanical mechanism that opens and closes to expose the sensor to light. We measure the period of time...
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Joe
- Feb 16, 2016
- 2 min
depth of field of dreams
As we continue our discussion of aperture keep in mind that in addition to allowing more or less light in, the aperture also has a...
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Joe
- Feb 9, 2016
- 2 min
the f stops here
This is part one of my Essentials of Photography series. The control that never stops being important, is key to understand in all...
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Joe
- Feb 1, 2016
- 2 min
the headshot
In the past it was the corporate headshot. Today it's the LinkedIn profile picture. Photographers must produce a professional headshot as...
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Joe
- Jan 25, 2016
- 2 min
it's not a mistake
I have a very simple rule when shooting: review periodically and delete seldom. I have another rule, and that’s to have Keb Mo playing in...
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